Most movies are made from some source materials like books, comic books, television shows. Books being the most preeminent. A few mega movies with put out a novelization of the movie in book form, a quick money grab. But there is a little known money maker that film companies and publishers keep quite, but also exploit. Franchises like Star Wars and Star Trek have huge fan bases, and to satiate their thurst for more they offer them novels of the characters. Great as far as it goes but the characters doing the same things with the same people does get stale, plus the fan base wants expansion.
This is where the expanded universe comes in. Taking the characters beyond the films times. Like the Star Wars universe, Luke and Han Solo have kids. When the storyline killed Chewbacca it made the USA Today. Star Trek has done all kinds of things and gone in and out of other timelines and dimension established in the movies and television shows. After Star Trek: Generations, which also wove time and dimensions into its story, killed Captain Kirk, the books brought him back to work with a very old Spock. The story written by William Shatner no less.
This is nothing new, I collected Dirty Harry novels back in high school and those were old then. The difference is the scale and the depth. My old Dirty Harry novels had Harry pretty much doing what he did in movies and they amounted to be about ten to fifteen novels. Star Trek and Star Wars average about one every other month when they are into a storyline. Also, these properties are well protected as the film companies choose the writers, approve the work and story. Also, the continuity is also checked which keeps the fans happy and singing off the same page.
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